Brand strategy and content creation for transformational coaches
Together, we’ll develop your personal brand, social media presence, and client acquisition strategy, and my agency will create all the content and do all the posting.
The problem
World-class at your work. Invisible online.
You've put your genius where it belongs — holding space, leading retreats, guiding men through real change. But marketing is a completely different craft. Being a world-class coach and a world-class marketer are two very different skill sets.
No energy left to create
You pour everything into your clients. By the time you sit down to post, the well is dry — so your exposure stays small.
Posting without growing
Hooks, trending audio, what's alive in the collective — without them you can post for years and stay at the same follower count.
Holding back on the sell
Unclear offers, timid sales content, DMs that go nowhere. The men who need you never hear that you can help them.
The Tribebuilder method
Strategy Session
1 per month — strategy with me
- Brainstorm and map out how we build your personal brand
- Plan how we grow your audience
- Messaging, offers, sales stories and DM strategy
a month
Content creation session
1 per month — we record together
- I guide you through recording in a natural, conversational format
- We capture your content for the month
- My team edits, designs, writes and publishes
How it works
You show up twice a month. We handle the rest.
Your Personal Mythos Matrix
We clarify your vision for your personal brand, online presence, and business. Then we craft your breakthrough story, your mission, your signature contrarian viewpoints and the key narratives from your journey.
Monthly Strategy & Content Sessions
- Monthly 1-on-1 strategy sessions with Justin
- Monthly content creation sessions over Zoom, where we record your reels together
- Ongoing private WhatsApp support
The Content Snowball
Fresh content created and posted, plus we repost your highest-performing pieces at 3 and 6 months to create a growing library of proven content that keeps working for you.
- Talking-head reels — natural and conversational
- Carousels — designed to connect and showcase your offers
- Reaction videos — proven viral clips tied to your offers, paired with strong hooks. The best way I know to grow organically.
Meet Justin
Founder of Tribebuilder Marketing and the Men's Transformation Coaches Tribe — the world's largest online community of men's transformation coaches. Forge is the tool he built to solve his own content problem, and his community's. Now it's yours.
He holds a BFA in New Media from the University of Lethbridge, was a UI designer at a large software company and a web designer at Playboy, built an e-commerce business that did $6M in sales in 18 months, and has been the creative director behind numerous leaders in the wellness space.
Staying small is not humility. It's abandonment. The world needs what you have.
Book a discovery session
Take the first step in co-creating your personal brand, online presence, and coaching business with Justin
To see if you are a good fit for our strategic mentorship and content creation, book a free discovery call.
Prefer to create it yourself?
The content studio built for coaches. Pour your unique perspectives into proven viral formats, and let AI handle all the legwork.
Explore Forge →The Skool community, Forge, twice-monthly group coaching and a monthly workshop — all in one membership.
Join the tribe →Map out your Breakthrough Story, Mission, signature contrarian takes, ideal client, client pain points and offers.
Map yours free →